Althea Vintage
Southern Comfort Promotional Maxi Prairie Dress
Southern Comfort Promotional Maxi Prairie Dress
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Description: Rare 1970s vintage burnt orange / rust coloured full length maxi prairie dress, with 'Southern Comfort' green logo printed on the front. Dark green pointed collar and neckline. Cuffs have matching green hem.
Size: XS-6AU. Labeled vintage 14. 38IN Bust / 34-36IN Waist / 25IN Arm / 8-9IN Arm Width / 60IN Top-Bottom
Condition: In incredible vintage condition, no flaws to note. Some hems & lining has been mended to make the stitching more hardy. All items have been washed, detailed & hand dried.
Era: 1970s.
Modelled on 8-10AU / 12DD Bust / 29IN Waist / 37IN Hips / 175CM Tall / 9.5AU or 41EU Shoes
Common Questions
Is this genuine vintage?
Is this genuine vintage?
Yes — every piece at Althea Vintage is genuine vintage from the 1960s to 2000s. We never sell vintage-inspired reproductions. Each item is individually sourced and authenticated by our team.
How does vintage sizing work compared to Australian sizes?
How does vintage sizing work compared to Australian sizes?
Vintage sizing runs differently to modern Australian sizing. A "size 12" from the 1970s is closer to a modern AU 8. We include exact measurements (bust, waist, hips, length) on every listing — always refer to these rather than the labelled size.
Can I try this on in-store in Melbourne?
Can I try this on in-store in Melbourne?
Yes! Visit our store at 273A Johnson Street, Abbotsford VIC 3067 (inner Melbourne). You can try on any piece before buying. We also have items in-store that aren't listed online yet.
What condition is this item in?
What condition is this item in?
We describe the condition of each item honestly in the product description. All pieces are pre-loved vintage — minor signs of age (fading, gentle wear) are expected and part of the charm. Any notable flaws are disclosed in the description and photos.
